QAKI — Clothing Brand E-Commerce Website

QAKI makes heavyweight polos, tees, vests and outerwear, designed in Hyderabad. Its clothing brand e-commerce website had to sell product and story together — because the name is the brand.

The story behind the name

QAKI takes its name from "brown cloth", the fabric once worn by soldiers, veterans and people in public service. The brand carries that sense of purpose into clothing for ordinary days. The store gives this its own space — a short origin story and journal pieces on "the hand of the cloth" and "how a drop is cut" — so shoppers understand why the clothes look and feel the way they do.

Product first, without clutter

The shop opens on "Beyond the everyday", then moves to featured categories and new arrivals. Product names such as the Woven Polo, Cut N Sew Vest, Roots Vest, Rider Vest and Quarter Zip Up sit on clean product cards, with a lookbook for styling.

Policies that remove doubt

Online clothing sales stall on fit and delivery questions. A "Good to know" block answers them before checkout:

• 14-day size exchange — from the day of delivery, unused with tags, free while the size or colour is in stock
• Shipping across India, plus international shipping, with charges confirmed before dispatch
• Pickup in Hyderabad and local delivery around the city

Building a returning audience

A "Join the QAKI List" sign-up turns first-time visitors into a mailing list for future drops — important for a brand that releases in limited runs.

Project at a glance

Questions about this project

What does QAKI sell?

Heavyweight polos, tees, vests, knits and outerwear, designed in Hyderabad.

What are the store's delivery and exchange terms?

A 14-day size exchange from delivery, shipping across India and internationally, and pickup or local delivery in Hyderabad.

Where does the name QAKI come from?

From "brown cloth", the fabric once worn by people in service — the story is told on the site and in its journal.

Planning something similar? See our D2C brand website design, e-commerce website development and Shopify development.