METABOL+IQ — Personalised Fitness Coaching Website

METABOL+IQ calls itself "the science of personal fitness". Its fitness coaching website needed to prove that claim: that every plan starts from an assessment of the person, not a template routine.

Three promises, three words each

The homepage opens with Know Better. Train Smarter. Progress Further. Each phrase becomes a short section — understanding your body through assessments and data, following training and nutrition built around your goals, and measuring progress so the plan keeps adapting.

Six programmes under one brand

The service range is broader than a typical personal-training site, so each programme gets its own card:

• METABOL+IQ Personal Coaching
• MIQ Online
• MIQ Nutrition
• MIQ Transform
• MIQ Performance
• MIQ Longevity

Consistent "MIQ" naming lets visitors see these as parts of one system rather than unrelated packages.

The coaching loop, shown as a timeline

"From first detail to the next adjustment" walks through four stages — assessment, personal plan, train and fuel, reassessment. Showing the reassessment step matters: it tells prospective clients the plan will change as they do.

Proof and answers

A results section, FAQs and an "Insights for smarter training" blog give the site the trust signals and search content a premium coaching brand needs, with a clear route to begin at every stage of the page.

Project at a glance

Questions about this project

What programmes does METABOL+IQ offer?

Personal coaching, MIQ Online, MIQ Nutrition, MIQ Transform, MIQ Performance and MIQ Longevity.

How does the METABOL+IQ method work?

Every plan follows four stages shown on the site: assessment, a personal plan, training and nutrition, then reassessment.

Does the website include educational content?

Yes — FAQs and an "Insights for smarter training" blog alongside client results.

Planning something similar? See our gym management software and booking system development.